mrbarryw

I enjoy the simple design and the use of orange. Almost enough to get back in shape.

jaymug:

Make it here - Nike

The use of an escalator to convey the image of being on a roller coaster is particularly clever in the ad above for Hopi Hari. But, I must say I’m a bit trouble about the bottom few stairs where the riders look like they are being swallowed into the ground. That is not an image I would like to convey about the entertainment value and safety of a rollercoaster.

jaymug:

Hopi Hari Rollercoaster Escalator Advertisement

As I’ve mentioned before, I have a love/hate relationship with QR codes. I hate QR codes that are not properly implemented (like on the side of a bus), but I LOVE novelty QR code implementation.

Skanz, a QR Media Group LLC company, allows individuals to create a personalized website that is linked to a wearable QR code, recently advertised their product by creating a 10,000 ft² QR code.

Check out the video above to see how they made the giant QR code and to watch somebody jump out of an airplane with only a bit of fabric preventing a certain death.

Although I still have yet to figure out if QR codes have a viable future, I do like me some stunt advertising.

What are your thoughts on the use of QR codes in advertising?

via Creative Guerilla Marketing

Fun fact: You can see the low point of Ben Affleck’s career at the 1:37 mark in the video above.

Those of you who did not listen to music in the early-2000s may not be aware that Jennifer Lopez is “from the block.” 

Nearly ten years after the release of her hit single “Jenny from the Block,” Jennifer Lopez is still earning a fair amount of money from her childhood in the Bronx with two commercials - one for Kohl’s and one for Fiat - that reference her being “from the block”.

I’m all for being proud of your childhood (personal note: I still wear hats and jerseys for Cincinnati teams that typically do not winning athletic contests), but this seems a bit disingenuous as at this point Lopez could most likely buy the block.

Here are the commercials:

Kohl’s:

Fiat 500 (oddly enough, Lopez is driving under the 6 instead of riding it):

What do you think? Is this a cheap move or just good branding? Lopez certainly has been able to create a lucrative second act with her involvement with American Idol.

Scandinavian Airlines has had the most punctual flights in Europe for two years running and to celebrate this fact they have created an app of time-killing games to entertain the customers of their competition.

The games themselves are rather simplistic and are likely to not entertain people who are waiting for their flight, but you have to do a slow clap for a company that rubs their victory in the face of the competition in such a creative way.

But, let’s face it, this could backfire horribly for Scandinavian Airlines if their performance slips and their customers have to start using this app.

I enjoy this clever way of saying that it is much cheaper to gain the real experience than to purchase a fake version of nature.

izmia:

Brilliant Buenos Aires Zoo adv - Mükemmel Buenos Aires Hayvanat bahçesi reklamı

I’m a sucker for commercials that combine animation with soft songs. Don’t judge me.

Check out the Twinings commercial above. Perhaps you will want to pour yourself a cup of tea first.

Does this commercial make me want to drink a cup of tea? Yes. Does it make me even more afraid of being on a boat? Most definitely.

via Ads of the World.

helloyoucreatives:

Enjoy snapping away with instagram? Well try Fiestagram and you might win something for your snaps.

New campaign by Ford for the Fiesta. Great use of using an existing app rather than trying to launch yet another campaign app.

Click the picture or visit http://www.facebook.com/fordfiesta?sk=app_114120472024228 for more details.

This commercial for Creepy Animation Night from Ogilvy possibly represents all of my irrational fears in less than 50 seconds.

I sincerely hope that your weekend is the exact opposite of what happens in the video above.

via Ads of the World

My love/hate relationship with QR codes continues. There are certain times that I think that QR codes are horribly implemented (Why would you put a QR code on a bus ad?! There is no way for me to scan the code as it passes me at 35 mph!) and then there are times where I enjoy QR codes. Like in the picture above.

Phillips & Co. has plans in place to put QR codes on building roofs so they are visible on Google Maps. Google Maps users who zoom in on their buildings will then be able to scan the QR code and be directed to where Phillips & Co. chooses.

This is a very clever way to harness the tools of QR codes and Google Maps. But, I must ask if it is worth the long wait for the Google Maps image to replace the current one and where the QR code will point. Theoretically the code would have to be to a site that will still be usable a year or so after it is placed on the roof as the company waits for the image to be seen by Google Maps users. Something like the company URL would likely be redundant as Google Places would provide users with that information and if you are looking at a building for a company, you probably know how to get to their website.

That being said, I applaud the creativity and am interested in seeing where this is going.

Via Creative Guerilla Marketing