Roughly 3,000 Arsenal fans had the misfortune of traveling to Manchester to see their team lose 8-2 to Manchester United and allow 8 goals to be scored for the first time since December of 1896 (nearly 115 years ago for those keeping score at home).
As a way to make amends with these loyal fans, Arsenal has offered free tickets to a future away game against an English Premier League opponent. This is obviously in addition to the profuse apologies from both players and management.
Although this does not address the problems of the team that Arsenal has put on the field of play, this is a good example of crisis control and demonstrates how to keep customers - in this case, fans - engaged with your product even when there are serious concerns over the quality of the product.
Story and Image via The Guardian