My love/hate relationship with QR codes continues. There are certain times that I think that QR codes are horribly implemented (Why would you put a QR code on a bus ad?! There is no way for me to scan the code as it passes me at 35 mph!) and then there are times where I enjoy QR codes. Like in the picture above.
Phillips & Co. has plans in place to put QR codes on building roofs so they are visible on Google Maps. Google Maps users who zoom in on their buildings will then be able to scan the QR code and be directed to where Phillips & Co. chooses.
This is a very clever way to harness the tools of QR codes and Google Maps. But, I must ask if it is worth the long wait for the Google Maps image to replace the current one and where the QR code will point. Theoretically the code would have to be to a site that will still be usable a year or so after it is placed on the roof as the company waits for the image to be seen by Google Maps users. Something like the company URL would likely be redundant as Google Places would provide users with that information and if you are looking at a building for a company, you probably know how to get to their website.
That being said, I applaud the creativity and am interested in seeing where this is going.