I really hope that the Nets take notes for their future marketing campaigns from these ESPN.com Page 2 suggestions.

brianjcarney:

Music mogul Jay-Z, a part-owner of the NBA’s New Jersey Nets, recently announced that the team will officially become the Brooklyn Nets when it moves to that borough of New York for the 2012-13 season.

In order to appeal to Brooklyn’s largest demographic — its thriving hipster community — the team will need to develop a marketing campaign targeted to the borough’s too-cool-for-everything citizens.

Source: ESPN