Marketing and Business News and Opinions

I enjoy the simple design and the use of orange. Almost enough to get back in shape.
jaymug:

Make it here - Nike

I enjoy the simple design and the use of orange. Almost enough to get back in shape.

jaymug:

Make it here - Nike

Source: jaymug

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At one point in the not too distant past, the Washington, D.C. Fire/EMS department would update its Twitter account with information on emergency situations that affected D.C. residents. But, their Twitter feed slowed down to a trickle. D.C. city government made claims that this was associated with demands from a federal agency and security concerns (but, to be honest it’s not too clear - D.C. local government is odd…).

Presumably operating under the belief that information on developing emergencies is a social good for D.C. residents, the D.C. Fire Fighters Association is posting this information at @IAFF36.

What do you think? Is this information that citizens need to know quickly or should other concerns (whatever they may be) trump this informational desire?

Image and original story via Washington Times.

The use of an escalator to convey the image of being on a roller coaster is particularly clever in the ad above for Hopi Hari. But, I must say I’m a bit trouble about the bottom few stairs where the riders look like they are being swallowed into the ground. That is not an image I would like to convey about the entertainment value and safety of a rollercoaster.
jaymug:

Hopi Hari Rollercoaster Escalator Advertisement

The use of an escalator to convey the image of being on a roller coaster is particularly clever in the ad above for Hopi Hari. But, I must say I’m a bit trouble about the bottom few stairs where the riders look like they are being swallowed into the ground. That is not an image I would like to convey about the entertainment value and safety of a rollercoaster.

jaymug:

Hopi Hari Rollercoaster Escalator Advertisement

Source: jaymug

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After a what felt like an eternity away from Twitter (or three weeks in real time), Chad Ochocinco, formerly Chad Johnson, has returned.

Mostly known as a wide receiver who plays for the New England Patriots and a former Cincinnati Bengal, Ochocinco has long been one of the most consistent and entertaining celebrities on Twitter. He has never been known to hide his opinions online but in late-September he suddenly disappeared.

His prowess with social media and ability to connect with his fans directly should help Ochocinco in his post-football career and make him known to football fans and non-football fans alike.

And, for some reason, I find it much more comfortable to live in a world where Ochocinco is tweeting.

Enjoy yourself @Ochocinco.

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As I’ve mentioned before, I have a love/hate relationship with QR codes. I hate QR codes that are not properly implemented (like on the side of a bus), but I LOVE novelty QR code implementation.

Skanz, a QR Media Group LLC company, allows individuals to create a personalized website that is linked to a wearable QR code, recently advertised their product by creating a 10,000 ft² QR code.

Check out the video above to see how they made the giant QR code and to watch somebody jump out of an airplane with only a bit of fabric preventing a certain death.

Although I still have yet to figure out if QR codes have a viable future, I do like me some stunt advertising.

What are your thoughts on the use of QR codes in advertising?

via Creative Guerilla Marketing


I am consistently impressed by the creativity and style of Nike. The company has been behind some of my favorite commercials of all time and they consistently look for new ways to improve the purchasing experience for their consumers.
The example you see above looks like it would be even more fun than unboxing a new Apple product.

creablog:

Thinking outside - inside the box
Limited Nike shoebox design within a printed sheet of a stadium interior and with an embedded sound chip to hear the crowd go wild when the box is opened.
The result: Even more fun, even more experience for the new soccer boot-owners and word of mouth among the football-crazy kids.

I am consistently impressed by the creativity and style of Nike. The company has been behind some of my favorite commercials of all time and they consistently look for new ways to improve the purchasing experience for their consumers.

The example you see above looks like it would be even more fun than unboxing a new Apple product.

creablog:

Thinking outside - inside the box

Limited Nike shoebox design within a printed sheet of a stadium interior and with an embedded sound chip to hear the crowd go wild when the box is opened.

The result: Even more fun, even more experience for the new soccer boot-owners and word of mouth among the football-crazy kids.

Source: creatimes

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Fun fact: You can see the low point of Ben Affleck’s career at the 1:37 mark in the video above.

Those of you who did not listen to music in the early-2000s may not be aware that Jennifer Lopez is “from the block.” 

Nearly ten years after the release of her hit single “Jenny from the Block,” Jennifer Lopez is still earning a fair amount of money from her childhood in the Bronx with two commercials - one for Kohl’s and one for Fiat - that reference her being “from the block”.

I’m all for being proud of your childhood (personal note: I still wear hats and jerseys for Cincinnati teams that typically do not winning athletic contests), but this seems a bit disingenuous as at this point Lopez could most likely buy the block.

Here are the commercials:

Kohl’s:

Fiat 500 (oddly enough, Lopez is driving under the 6 instead of riding it):

What do you think? Is this a cheap move or just good branding? Lopez certainly has been able to create a lucrative second act with her involvement with American Idol.

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Facebook Logo

During my Junior year of college, Facebook was still in the process of rolling out from school to school. Initially I fought the urge to join but with the help of some liquid courage and the prodding of my roommate, I finally bit the bullet and never looked back.

My initial fear was less about the effect Facebook would have on my grades and more an aversion to having my friends make a permanent record of my life in college. In retrospect, these fears were reasonable.

Even if my fears were grounded in protecting my GPA, a recent study in Computers in Human Behavior demonstrates that Facebook has no statistically important consequence upon the grades of students who use the service frequently. In fact, their study showed that users who rely on Facebook for largely informational practices (commonly known as Facebook stalking) demonstrate higher GPAs.

Although this is an isolated study the subject requires greater investigation, I find it interesting that more and more sources are saying that minor distractions like social networking can have a positive impact upon productivity.

Story via Mashable; Image via Jeremy Roux

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Scandinavian Airlines has had the most punctual flights in Europe for two years running and to celebrate this fact they have created an app of time-killing games to entertain the customers of their competition.

The games themselves are rather simplistic and are likely to not entertain people who are waiting for their flight, but you have to do a slow clap for a company that rubs their victory in the face of the competition in such a creative way.

But, let’s face it, this could backfire horribly for Scandinavian Airlines if their performance slips and their customers have to start using this app.

I enjoy this clever way of saying that it is much cheaper to gain the real experience than to purchase a fake version of nature.
izmia:

Brilliant Buenos Aires Zoo adv - Mükemmel Buenos Aires Hayvanat bahçesi reklamı

I enjoy this clever way of saying that it is much cheaper to gain the real experience than to purchase a fake version of nature.

izmia:

Brilliant Buenos Aires Zoo adv - Mükemmel Buenos Aires Hayvanat bahçesi reklamı

Source: izmia